DOMINO’S SUCCESS STRATEGY


Domino Pizza share price has grown by more than 2000% leaving behind Amazon, Google, Facebook, and Apple.

But its always wasn’t this way. in 2009 Domino’s pizza’s share price was at record low of $3 per share.

What strategies did Domino’s pizza use which resulted in such tremendous growth?

CUSTOMER IS KING

Domino’s pizza acknowledge its shortcomings, took criticism, worked on customers’ feedbacks and change the product recipes to cater to customers taste.

GREAT TECHNOLOGY=$$$

Pizza is just one part of their success. They have also become a tech giant. The digital transformation completely changed the brand perception of Domino from a pizza delivery company to a technology company.

RESULT

Donimos overtook pizza Hut as the worlds largest pizza chain and its share price today is approximately at 315$ per share.

today Dominos counts over 18000 store worldwide.

THEFORE