KENYANS ARE NOW PAYING VAT FOR FACEBOOK ADS


Meta, the parent company of social media giant Facebook, has announced that all Facebook ads in Kenya will be subject to the country’s 16% value-added tax (VAT) starting November 1.

Tell me more

According to a statement on the company’s help centre, VAT will be added whenever advertisers are charged for ads regardless of whether they are purchasing the ads for business or personal purposes.

Some context: Kenyan traders with a turnover of taxable supplies of Ksh 5 million ($41,150) per annum and above are required to register for VAT which is charged on goods and services made or provided in the country.

Long time coming

According to TechTrendsKE, in April this year, the Kenya Revenue Authority (KRA) revealed plans to double the tax collected from tech giants operating or facilitating digital payments in the country from 1.5% to 3%.

TECHCABAL