Jumia’s revenue rises by 42.5% in Q2 of 2022 as orders reached 10.3m.


Jumia’s shares rose, gaining more than 18.58% in early trading to $8.20 per share at the time of publication…

Pan-African e-commerce platform, active across 11 countries in the continent, Jumia (NYSE: JMIA) reported its second-quarter financial performance, stating that its revenue rose to 42.5%, 2.3% more than in 2021 – 40.2%.

In the wake of the report, Jumia’s shares rose, gaining more than 18.58% in early trading to $8.20 per share at the time of publication.

Jumia’s consumer index

Quarterly Active Consumers – unique consumers who placed an order for a product or a service on Jumia within the review period, irrespective of cancellations or returns – (April – June) reached 3.4 million, up 24.9% year-over-year, supported by continued momentum in both customer acquisition and repurchase.

The average 90-day repurchase rate of the cohort of new consumers acquired in the first quarter of 2022 reached 44%, compared to 38% for the first quarter of the 2021 cohort.

Jumia recorded 28 million unique visitors on the platform, up 15% year-over-year.

Order index

Orders reached 10.3 million, up 35% year-over-year. In 2021, that number was 7.6 million. Compared to the first quarter of 2021, the business recorded double-digit growth in orders, GMV and revenue in Q1 2022. 

Orders grew in Q1 2022 by 40% year-over-year from 6.6 million to 9.3 million.

Gross Merchandise Value (GMV) also jumped by 27% year-over-year from $198.9 million to $252.7 million. And Jumia’s revenue reached $47.6 million, a 44% rise from Q1 2021’s revenue of $33 million. 

GMV is the total value of orders for products and services, including shipping fees, value added tax, and before deductions of any discounts or vouchers, irrespective of cancellations or returns for the relevant period.

The fastest growing category in terms of items sold was FMCG, which increased by 95% year-over-year, supported by the momentum of the grocery sub-category.

The second fastest growing category in items sold was Food Delivery, which maintained very strong momentum, growing by 67% year-over-year.

Food Delivery was the second-largest category in items sold after Fashion, accounting for 17% of items sold in the second quarter of 2022, compared to 14% in the second quarter of 2021.

Jumia recorded an increase in growth in the Phones and Electronics categories, as items sold across these two categories were up 25% year-over-year in the second quarter of 2022, compared to 19% and 10% in the first quarter of 2022 and the fourth quarter of 2021, respectively.